SIC Invent Booth – LED Wall Content (11 × 2 m)

Creation of new animations as well as adaptation of existing content from 2023, originally produced in a 16:9 format. The materials were reworked and optimized for a large-scale LED wall with a 5.5:1 aspect ratio. The content was showcased at the SIC Invent booth at IDS Cologne 2025 – the world’s leading trade fair for the dental industry. The focus was on adapting to the extreme ultra-wide format, ensuring strong long-distance impact in a trade fair environment, and delivering clear, reduced, and visually impactful communication.

Below some pre-visualisations of the booth.