SIC Invent Booth – LED Wall Content (11 × 2 m)

Creation of new animations as well as adaptation of existing content from 2025, originally produced in a 16:9 format.
The materials were reworked and optimized for a large-scale LED wall with a 5.5:1 aspect ratio. The content was showcased
at the SIC Invent booth at IDS Cologne 2025 – the world’s leading trade fair for the dental industry.
The focus was on adapting to the extreme ultra-wide format, ensuring strong long-distance impact in a trade fair environment,
and delivering clear, reduced, and visually impactful communication.

Below two example animations from the LED wall. The original versions ran at half this speed to create a more immersive and epic atmosphere on site. For this demo, the animations have been sped up, as the original timing would appear too slow on a computer screen. The complete content loop runs for approximately 12 minutes and features many additional sequences.